The Business of Art: Lectures and Workshops for Students
I offer lectures, workshops or classes on the business of art covering:
Social Media for Artists
How to Write Winning Grants
How to Market An Exhibition
How to Find an Art Gallery
The Art of Business
Each is customized and is very hands-on, focused on real-world solutions to problems facing students, artists and photographers.
They could take the form:
One hour lectures, with Q&A.
Two to three hour workshops, where documents, etc. are created or drafted.
Several on-going talks, lectures or class, combining one or all of the topics.
1. Social Media for Artists
How to use social media platforms to build a strong online presence and to help promote your art work.
Social media for artists and photographers can be bewildering, a blessing, or both. With many tools (Facebook, Instagram, Tumblr, Twitter, blogs) to pick from, we’ll review:
Key sites and platforms to share on, such as Instagram, as well as art and photo sites, and how to fill out each site’s profile properly.
What is the best content to post to each.
How to connect with the right followers, including curators, gallerists, collectors and other key influencers.
Which platforms, approach and strategy are best to sell work online directly to clients.
When are the best times to share for each site; evenings and weekends could be best for Instagram; Twitter is weekday afternoon.
Proper use of hashtags and “@” usage to share about a specific project or topic.
Using Snapchat and other new platforms for personal narrative digital imaging projects.
We’ll take a look at how to make new narratives and other creative possibilities with Snapchat, Instagram, and blogs.